Setup Google Analytics on modern SharePoint using SPFx Extensions

Escrito por  Joao Ferreira

Having an analytics tool monitoring your intranet is essential to understand the engagement of the users and how they are interacting with the content that is published. Google Analytics is widely used in the internet, it provides a concise analysis with reports of everything that happens in your site as well as real time reports, mostly targeted for public sites it also works on SharePoint intranets. Google Analytics is added to the sites using a script provided by Google, while this is not a problem for classic SharePoint Sites, with the modern no script site things are a bit different.

In this article, I explain step by step how to build and deploy an Application Customizer using the SharePoint Framework Extensions to add Google Analytics to the modern SharePoint following the best practices recommended by Microsoft.

How to setup Google Analytics

First things first, before we get into the SharePoint bits let’s set up google analytics and get everything you need.

  • Sign in to your  Analytics account.
  • Select the Admin tab.
  • Select an account from the menu in the ACCOUNT column, or CREATE NEW ACCOUNT if you don’t have one already.
  • Select a property from the menu in the PROPERTY column.
  • Under PROPERTY, click Tracking Info -> Tracking Code.
  • Save the Tracking Id.
Image 1.-Tracking ID

Create the Application Customizer Extension project

The Application Customizer is one of the available extension types provided by the SharePoint Framework and allows you to add custom JavaScript to every page in a site or web, to achieve the steps below you need to have installed the SPFx v1.4 or higher.

  • Create a folder with the name of the project e.g. analytics.

  • Open the console window in the new directory.

  • Type the command 

    1yo @microsoft/sharepoint.

  • When prompted:

    • Accept the default app-extension as your solution name, and press Enter.
    • Choose SharePoint Online only (latest), and press Enter.
    • Choose Use the current folder, and press Enter.
    • Choose Y to make the extension available to be added without activating any features.
    • Choose Extension as the client-side component type to be created.
    • Choose Application Customizer as the extension type to be created.
    • Provide a name to the extension. e.g. analytics
    • Provide a description to the extension. e.g. Google Analytics for SharePoint modern pages
Image 2 .- SPFx Solution Setup.
  1. The download of all the requirements might take a few minutes, once it's done you will see a message indicating the success of the operation.

Build the extension

Now that you have the extension project created let's proceed and modify it to include the Google Analytics JavaScript code.

  1. Type code . to open the project (this will open visual studio code but you can use another editor).
  2. On your solution go to src/extensions/analytics and open the AnalyticsApplicationCustomizer.ts
  3. Locate the interface it IAnalyticsApplicationCustomizerProperties and replace it by the code below, this property will be used to store your tracking ID.
1export interface IAnalyticsApplicationCustomizerProperties {    trackingID: string; }
  1. Locate the OnInit method and replace it by the code below
1      public onInit(): Promise<void> {              let trackingID: string =;          if (!trackingID) {                 , "Tracking ID not provided";);          }else{                           var gtagScript = document.createElement("script");                           gtagScript.type = "text/javascript";                           gtagScript.src = `${trackingID}`;                               gtagScript.async = true;                         document.head.appendChild(gtagScript);                                eval(`                                           window.dataLayer = window.dataLayer || [];                                           function gtag(){dataLayer.push(arguments);}                                           gtag('js', new Date());                                               gtag('config',  '${trackingID}');                         `);        }        return Promise.resolve();    }

This snippet is a modified version of the code provided by Google, it was converted from JavaScript to TypeScript to use the Tracking Id dynamically.

Package the analytics solution

To deploy the analytics solution to all the users it needs to be packaged and installed on SharePoint Online. The instructions below are specific for SPFx 1.4 or higher and will make use of the Asset Packaging functionality.

  1. On your project go to the config folder, open the package-solution.json and confirm if the property includeClientSideAssets exists in the solution, if it doesn't exist it means that you are not using SPFx 1.4.
Image 3.- Package Solution.
  1. To get the basic structure for the packaging run the command 
    1gulp bundle –ship.

To get the installation package run the command 
1gulp package-solution –ship.

On your project structure navigate to sharepoint/solution, in this folder you will find the *.sppkg installation file.

Install Google Analytics on Modern SharePoint

Extensions won't be automatically enabled. SharePoint Framework extensions must be specifically associated to sites, lists, and fields programmatically to be visible to site users.

To achieve the steps described in this section you will need to install the SharePoint PnP PowerShell.

  1. Open your App Catalog and upload the sppkg file
  2. Check the box Make this solution available to all sites in the organization
Image 4.- Install Solution.
  1. On your project go to src/extensions/analytics and open the AnalyticsApplicationCustomizer.manifest.json

  2. Copy the id value.

  3. Open the PowerShell command line.

  4. To establish a connection, execute the command 

    1Connect-PnPOnline -UseWebLogin -Url

To enable the extension, execute the command 
1Add-PnPCustomAction -ClientSideComponentId "id" -Name "Analytics" -Title "Analytics" -Location ClientSideExtension.ApplicationCustomizer -ClientSideComponentProperties: '{"trackingID":"UA-00000000-1"} -Scope site

``Replace the “id” by the client component id

Replace the “UA-00000000-1” by your own google analytics tracking id.

Image 5.- Solution ID.


In this article, you learned how to add Google Analytics to the Modern SharePoint sites and how to create an application customizer step by step. If you were already using Google Analytics to monitor the SharePoint usage now you can combine your existent solution with this approach to get a complete overview of all sites and pages.

Joao Ferreira

SharePoint Developer

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